Let’s say I want to create marketing content for my social media.

If I approach it as a task, I’m thinking about the strategy, what I want it to look like and what I want it to say, and I am just trying to meet my goal in the most direct way possible. Create the content.

For many reasons this approach can become boring, overwhelming and/or stressful.

But if I approach it as a PRACTICE, I’m getting into my flow. I’m BEING WITH the soul of my work and exploring all of the ways it wants to shine out via this social media content.

PRACTICE GENERATES FLOW.

Then I am using this flow as the fuel for my creative flow, and start playing with ideas. Colours. Patterns. Images. Writing. Just creating and expressing this light, without trying to corral it into marketing content. This way, my ideas iterate quickly, new ideas emerge, and as I follow all of the rabbit holes my inspiration throws me way, I can see my writing and art improve right in front of my eyes. The first few things I started with feel clunky compared to what I have in the end. This is the magic of practice.

Then, THEN, after I’ve followed that creative flow and have a pile of images and writing, THEN I corral it into marketing content. Take these words and add it to this image and you’ve got a post. Rinse and repeat until you have all of the content you need.

**This is how it works for me, how it works for you can be completely different because when you start with connecting to the soul of your work, and listening to your own inspiration and unique creative voice and give yourself some space to practice your ideas - then you create YOUR way **

And then, because ALL OF THIS is a practice, you put it out there and notice what happens and use that information to help inform your next steps. You bring your questions and your needs into your practice and work them out in there. A practice is a container for new ideas, transformation, creativity + magic.

Doing your marketing YOUR OWN WAY is the only way that actually does service to the soul of your work. I can’t give you a three step system for this, but I am offering Marketing as a Creative + Spiritual practice as a monthly call for this for all of 2023. This is available to all members of Dream Book. Join us here.